Thursday, March 7, 2013

Facebook to revamp News Feed today


*Facebook is to unveil a 'new look' today - a relaunch of News Feed, the scrolling list of posts which is the 'front page' for the site.

Facebook is to unveil a 'new look' today - a relaunch of News Feed, the scrolling list of posts which is the 'front page' for the site. 

Tech siteTechCrunch has predicted a more picture-heavy look, with separate feeds for music and other interests - and more adverts. 

Others have predicted a new look for Facebook's mobile apps.

The revamp is to be unveiled at an event in California scheduled for 10AM PST, 6pm GMT, with an invitation which says, "Come see a new look for News Feed."

The revamp is likely to be controversial - even tiny changes to Facebook cause storms of protest, often conducted on Facebook itself. 

The last 'revamp' of News Feed in September 2011 added adverts directly into the feed. 
"I suspect they will try and clean it all up," says Stuart Miles of UK technology site Pocket-Lint. "It's all a bit clogged at the moment."

Gartner analyst Brian Blau predicted that the changes would be targeted at the mobile versions of Facebook, aimed to make the iPhone and Android versions more similar to the PC.

"Maybe this is a way to bring some of that together," he said.

Developers and 'inside sources' speaking to tech site TechCrunch claimed that the revamp would feature bigger pictures on the page, and several separate News Feeds. 

Users will be able to hop between separate feeds for Music and Phototgraphs, the site claims - making it easier for advertisers to target niche audiences. 

"Speaking on the condition of anonymity, a Facebook employee, a member of the social ads industry, and several developers concurred that multiple feeds and larger images in posts by users, Pages, and ads are what’s in store for Thursday," TechCrunch said in its post

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